More Than A Mouthful
A health care marketer found itself long on words and short on ideas. They called DMA for help.
“Uh-oh!” was the response one health care marketer had when it realized that its seminar promotional piece had way too much copy. While there was a lot of text, all the information was critical – it related to the time/date/place for a variety of seminars and was personalized based on where the addressee lived. While the company was long on words it was also short on time to get the piece in the mail.
DMA responded by laying out the text to fit a larger form size and used an innovative cut to slit and nest the form. Because all the text was printed on one sheet and slit there was no need for hand matching. DMA saved the day by saving the client valuable time and money.
